One paid program across search and social
We run Google and Meta ads as a single paid media program, one budget, one report, one team. Search captures the demand that already exists while social creates more of it. We tie every dollar to qualified leads and revenue, and we build the fast landing pages the ads point at.
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Why one paid program beats two vendors
Search and social are two halves of the same funnel. Splitting them across two agencies splits the budget, the reporting, and the accountability.
Most companies hire a paid search agency for Google and a separate paid social agency for Meta, then spend their own time reconciling two dashboards, two invoices, and two stories about what worked. Paid media works better as one program. We run search and social off one budget and report on both in a single readout, so the money moves to whichever channel is earning it that month.
Search captures the demand that already exists. Social creates demand before anyone searches. Run them together and each covers the other's blind spot, with one team owning the click, the page it lands on, and the measurement underneath. We tie every dollar to qualified leads, cost per acquisition, and revenue rather than to reach or impressions. We build the fast landing pages the ads point at on Astro, Next.js, and Sanity, so the click, the page, and the tracking are one connected system.
What a paid media engagement includes
A shared account structure, a creative engine, a page system, and a single readout, built to move cost per qualified lead across both channels.
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Account architecture across both channels
One account structure across Google and Meta, built around your funnel. Campaigns, audiences, and match types are mapped so search and social reinforce each other instead of bidding against your own budget, with conversion tracking wired to qualified leads and revenue.
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Creative and copy iteration
A steady testing system across search copy and social creative, spanning static, video, and carousel, produced and iterated with AI in the loop so winners surface fast and cost per lead trends down.
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Landing pages aligned to the ad
Fast, conversion-focused landing pages built on our stack and matched to each campaign, shipped in days and edited as the data comes in, so the ad's promise carries through to the form instead of bleeding off on a slow page.
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One report across search and social
A single dashboard and a plain-English readout across both channels, tied to cost per acquisition, qualified leads, and revenue, with a clear call each cycle on what to scale and what to cut.
How we run both channels as one
A single loop across search and social, from reading your current accounts to a report that speaks in numbers you can act on.
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Audit both accounts
We read the Google and Meta accounts you already have, map conversion tracking, spend, and wasted budget across both, and find where search and social are working against each other before we change a thing.
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Fix tracking, set one budget
We rebuild conversion and offline tracking around qualified leads and revenue, then set a single budget across both channels so money can move to whatever is earning it rather than sitting in a silo.
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Build pages and creative
We ship the landing pages each ad points to on Astro, Next.js, and Sanity, and run a creative testing system across search and social, so message, page, and audience are matched from the first dollar.
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Optimize and report as one
Query mining, negatives, audience analysis, and creative tests run continuously with AI in the loop. Every cycle you get one readout on cost per acquisition, qualified leads, and revenue, with a clear next move.
How one paid program compares to the alternatives
The options a buyer usually weighs against a single paid media program, and where the incentives actually point when search and social sit apart.
| Criteria | PageLyft paid media | Two separate agencies | Percentage-of-spend agency | In-house hire |
|---|---|---|---|---|
| Incentive alignment | Tied to CPA, qualified leads, and revenue across both channels | Two retainers, each defending its own channel | Fee climbs with spend, rewards spending more | Fixed salary plus tools and ramp time |
| Budget mobility between channels | One budget moves to whichever channel earns it that month | Money locked in two silos neither will cede | Little reason to shift spend off the billed channel | Possible, but capped by one person's bandwidth |
| Creative velocity | Steady testing across search copy and social creative, AI in the loop | Two roadmaps, rarely coordinated | Often slow, creative is not where the fee sits | Limited to one person's output |
| The post-click landing page | We build and edit the page in days on our stack | Ads run on pages neither agency can change | Points at whatever page already exists | Depends on your dev queue |
| Reporting | One readout across both channels on CPA, qualified leads, and revenue | Two dashboards you reconcile yourself | Clicks, impressions, and spend totals | Varies with the hire's skill |
Where one program wins clearly is a single incentive and a landing page we build and control.
The standard behind the spend
Held to the same bar as our prior enterprise work. Over roughly eight years we have delivered work for the LA Clippers, Miami HEAT, Corsair, OriginPC, and Azamara Luxury Cruises. We will not invent paid media case studies we cannot stand behind. What carries over is the discipline, clean tracking, fast pages we own, and decisions made on data rather than on a vendor's reporting cadence. That is the standard we bring to your account.
Who this is for
A single paid media program pays off most clearly in a few situations.
- Companies running Google and Meta ads through two separate agencies and stitching the two reports together themselves.
- Teams on a percentage-of-spend retainer who suspect the incentive rewards spending more rather than earning more.
- Businesses whose ads point at slow pages they cannot change without waiting on a developer.
- Growth-stage teams weighing an in-house media hire against one outside team that owns search, social, the page, and the measurement.
Paid media questions, answered
How much does PPC management cost?
It depends on account size, the number of campaigns, and how much landing page work is involved, so a flat answer would be a guess. What we will not do is price as a percentage of your ad spend, because that quietly rewards us for spending more of your money. We scope a fee against the work and the outcomes, and we tell you what it is before you commit. After the audit you get a clear number and a clear picture of what it should return.
Is paid social advertising worth it for my business?
It depends on whether your buyers are on Facebook and Instagram and whether you can turn a click into a qualified lead. Paid social is strong at creating demand and reaching the right people before they ever search, which paid search cannot do. It is worth it when the targeting, creative, and landing page are built to convert and the measurement is honest about what the channel returns. When those pieces are missing, spend leaks, and that leak is exactly the problem we are built to fix.
Should I hire a PPC agency or build paid search in-house?
An in-house hire makes sense when paid search is a permanent, full-time function and you can afford the salary, the tooling, and the months of ramp. The honest tradeoff is that one person only sees your accounts. We bring pattern recognition from many accounts and verticals without the headcount and training time, and we can hand off cleanly later if you do decide to build the function internally.
How long does it take for Meta ads to generate leads?
You can see leads within the first days of a campaign, but the first numbers are not the real ones. Meta needs conversion data to optimize, so the opening few weeks are learning and creative testing. Cost per qualified lead typically settles and improves over the first one to two months as winning audiences and ads surface and the losers get cut. Anyone promising a fixed timeline before they have seen your funnel is guessing.
Paid social vs paid search: which works better for lead generation?
They do different jobs. Paid search captures people already looking for what you sell, so intent is high and volume is capped by existing demand. Paid social creates demand by putting the right offer in front of the right audience before they search, so it scales reach but asks more of your creative and targeting. For most lead generation the two work best together, with search catching existing intent and social filling the funnel above it. We run paid search as well, so we can tell you plainly where your budget works hardest.
How do I know if my Google Ads budget is being wasted?
The common leaks are broad match terms pulling irrelevant traffic, conversion tracking that counts the wrong actions, and ads sending clicks to a slow or generic page. Our audit reads your search terms, tracking setup, and landing pages and shows you exactly where money is leaking before we touch the budget. You see the wasted spend in your own account, not in a vague summary.
See where your paid budget really goes
Start with an audit of both accounts. We will show you the wasted spend across search and social and what we would change first, with no percentage-of-spend math involved. Based in Miami, working with you directly.