Redesign your website without losing your rankings
A redesign should make your site faster and easier to run, not sink the traffic you already earned. We inventory every URL and map redirects before a single page is designed, migrate your content and tracking intact, and rebuild on a modern stack that passes Core Web Vitals on day one.
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What website redesign services should actually protect
A redesign is a migration first and a design project second. Here is what that means for the rankings you already have.
PageLyft offers website redesign services that rebuild your site without losing the rankings you already earned. The design is the visible part. The part that decides whether your traffic survives is the migration underneath it: a full URL inventory, a redirect map, and content and tracking that move over cleanly.
Most redesigns lose traffic because they treat search as an afterthought. Pages get renamed or dropped, redirects go missing, and analytics stops matching. We plan the redesign around the URLs and rankings you already have, then move you off WordPress onto Astro, Next.js, and Sanity so the new site is faster and your team can edit it without a developer.
What a website redesign engagement includes
From the audit before design to the modern stack after launch, here is what we build and hand you.
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URL inventory and redirect map
Before any design work, we crawl and inventory every URL on your current site, then build a redirect map so old links resolve to their new homes. This is the single biggest reason a redesign keeps or loses its rankings, so we do it first.
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Content and tracking migration
We move your content, metadata, and structured data into a clean Sanity model, and carry your analytics and conversion tracking across so your reporting stays continuous through the switch.
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Redesign on a modern stack
We rebuild on Astro, Next.js, and Sanity instead of patching WordPress. Static and edge-rendered pages load in a fraction of a second, and your team edits content without a developer or a per-change invoice.
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Core Web Vitals as a deliverable
Passing Core Web Vitals is part of the scope, not a maybe. We verify Largest Contentful Paint, interaction latency, and layout stability against Google's thresholds before we call the redesign done.
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Design built around conversion
An original design shaped by how visitors actually move toward booking, buying, or contacting you, informed by what your current analytics already show is working.
What a redesign looks like start to finish
A senior, low-handoff path from audit to launch, with your rankings protected at every step.
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Audit and inventory
We crawl your current site, inventory every URL, and pull your analytics to see which pages earn traffic and rank. That map is what the redesign is built to protect.
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Redirect map and content model
We plan the new URL structure, write the redirect map, and model your content in Sanity so editing after launch is simple. Nothing gets designed before this is settled.
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Design and rebuild
We design the pages around conversion and engineer them on the modern stack, migrating your content and tracking as we go.
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Launch and verify
We ship, put the redirects live, confirm Core Web Vitals and search readiness, and watch rankings through the switch. You get a codebase and CMS you own.
Who a redesign is for
- Companies on a slow, dated WordPress site that costs too much to change and loads too slowly to rank.
- Teams whose last redesign lost traffic, and who cannot afford to repeat it.
- Businesses replatforming who need to keep their URLs, rankings, and analytics through the move.
- Marketing teams tired of filing a developer ticket to change a headline or publish a page.
Website redesign questions
How much does a website redesign cost?
Redesigns are scoped to the work rather than billed by the hour. The real cost drivers are how many pages and templates you have, how much content and tracking needs to migrate, how complex your redirect map is, and whether you need custom features like dashboards or integrations. A focused redesign of a small marketing site sits at the lower end. A large site with hundreds of URLs, heavy migration, and custom functionality sits well above that. We send a clear, honest estimate against your actual site before any work starts. Request a quote and we will scope it for you.
How long does a website redesign take?
Most redesigns run from a few weeks to a couple of months, depending on page count, how much content has to migrate, and how many custom features are involved. The audit, URL inventory, and redirect map come first and move quickly. Design and rebuild are the longest stretch. Because delivery is AI-assisted and handled by one senior team with few handoffs, the same scope ships faster here than at a traditional shop that phases the work across separate teams.
Will I lose my SEO rankings if I redesign my site?
Not if the redesign is planned around search from the start, which is the whole point of how we work. Rankings drop when URLs change without redirects, when content or metadata gets dropped, or when the new site is slower than the old one. We prevent all three with a full URL inventory and redirect map before design, content and metadata migrated intact, and Core Web Vitals verified at launch. We also watch your rankings through the switch so anything that moves gets caught early. A redesign done this way usually holds rankings and often improves them, because the new site is faster and cleaner for search engines to read.
Should I redesign or rebuild my website?
It depends on what is actually wrong. If the design is dated but the site is technically sound, a redesign of the look and structure is enough. If the site is slow, hard to edit, and stuck on WordPress, a rebuild on a modern stack fixes the root cause instead of painting over it. In practice most of our redesign work is a rebuild, because the platform is usually part of the problem. We tell you honestly which one your situation calls for after the audit, rather than selling you the bigger project by default.
Can you redesign my site without moving off WordPress?
We rebuild on a modern stack rather than redesign on WordPress, and here is the honest reason. WordPress carries plugin bloat, constant security patching, and performance ceilings that make it hard to pass Core Web Vitals and expensive to maintain. We build on Astro, Next.js, and Sanity instead, which gives you pages that load almost instantly, content your team edits without a developer, and code you own instead of rent. We preserve your URLs, redirects, content, and rankings through the move, so you keep everything that matters and leave the maintenance treadmill behind. If staying on WordPress is a hard requirement, we are probably not the right studio for the project, and we will say so upfront.
Redesign without the traffic drop.
You get a faster site, a modern stack your team controls, and a migration planned to protect the rankings you already have. Tell us about your current site and we will scope the redesign. Based in Miami, working with teams anywhere.