Redesign your website without losing your rankings
A website redesign should make your site faster without sinking the traffic you already earned. We inventory every URL and map redirects before a page is designed, then rebuild on a modern stack that passes Core Web Vitals on day one.
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What website redesign services should actually protect
A redesign is a migration first and a design project second. Here is what that means for the rankings you already have.
PageLyft offers website redesign services that rebuild your site without losing the rankings you already earned. The design is the visible part. What decides whether your traffic survives is the migration underneath: a full URL inventory, a redirect map, and content and tracking that move over cleanly.
Most redesigns lose traffic because they treat search as an afterthought. Pages get renamed or dropped, the redirects never get written, and analytics stops matching what it measured before. We plan the redesign around the URLs and rankings you already have, then move you off WordPress onto Astro, Next.js, and Sanity.
Keeping the new site earning after launch is separate work: monthly content releases, search and AI-search visibility, conversion testing, and new landing pages. That is our website maintenance and growth retainer, and you can add it whenever you are ready.
What a website redesign engagement includes
What we build and hand you, from the audit before design to the stack after launch.
URL inventory and redirect map
Before any design work, we crawl every URL on your current site and build a redirect map so old links resolve to their new homes. This is the single biggest reason a redesign keeps or loses its rankings.
Content and tracking migration
We move your content and metadata into a clean Sanity model and rebuild the structured data. Analytics and conversion tracking come across too, so reporting stays continuous through the switch.
Redesign on a modern stack
We rebuild on Astro, Next.js, and Sanity instead of patching WordPress. Pages load in a fraction of a second, and your team edits content without a per-change invoice.
Core Web Vitals as a deliverable
Passing Core Web Vitals is in the scope. We verify Largest Contentful Paint, interaction latency, and layout stability against Google's thresholds before we call the redesign done.
Design built around conversion
An original design shaped by how visitors move toward booking, buying, or contacting you, informed by what your analytics already show is working.
What a redesign looks like start to finish
A senior, low-handoff path from audit to launch, with your rankings protected at every step.
Audit and inventory
We crawl your current site and pull your analytics to see which pages earn traffic and rank. That map is what the redesign is built to protect.
Redirect map and content model
We plan the new URL structure, write the redirect map, and model your content in Sanity. Nothing gets designed before this is settled.
Design and rebuild
We design the pages around conversion and engineer them on the modern stack, migrating your content and tracking as we go.
Launch and verify
We ship, put the redirects live, confirm Core Web Vitals, and watch rankings through the switch. You get a codebase and CMS you own.
Who a redesign is for
- Companies on a slow, dated WordPress site that costs too much to change and loads too slowly to rank.
- Teams whose last redesign lost traffic, and who cannot afford to repeat it.
- Businesses replatforming who need to keep their URLs, rankings, and analytics through the move.
- Marketing teams tired of filing a developer ticket to change a headline or publish a page.
Website redesign questions
How much does a website redesign cost?
Redesigns are scoped to the work rather than billed by the hour. The real cost drivers are how many pages and templates you have, how much content and tracking needs to migrate, how complex your redirect map is, and whether you need custom features. A focused redesign of a small marketing site sits at the lower end, and a large site with hundreds of URLs sits well above it. Request a quote and we will scope your actual site.
How long does a website redesign take?
Most redesigns run from a few weeks to a couple of months, depending on page count, how much content has to migrate, and how many custom features are involved. The audit, URL inventory, and redirect map come first and move quickly. Design and rebuild are the longest stretch. Because delivery is AI-assisted and handled by one senior team with few handoffs, the same scope ships faster here than at a traditional shop that phases the work across separate teams.
Will I lose my SEO rankings if I redesign my site?
Not if the redesign is planned around search from the start. Rankings drop when URLs change without redirects, when metadata gets dropped, or when the new site is slower than the old one. We prevent all three with a full URL inventory and redirect map before design, content migrated intact, and Core Web Vitals verified at launch. Done this way, a redesign usually holds rankings and often improves them.
Should I redesign or rebuild my website?
It depends on what is actually wrong. If the design is dated but the site is technically sound, a redesign of the look and structure is enough. If the site is slow, hard to edit, and stuck on WordPress, a rebuild fixes the root cause. Most of our redesign work turns out to be a rebuild, because the platform is usually part of the problem. We tell you which one your situation calls for after the audit.
Can you redesign my site without moving off WordPress?
We rebuild on a modern stack rather than redesign on WordPress. The platform carries plugin bloat and a constant patching bill, and it caps how fast your pages can get.
We build on Astro, Next.js, and Sanity instead, preserving your URLs, redirects, content, and rankings through the move. If staying on WordPress is a hard requirement, we are probably not the right studio, and we will say so upfront.
Redesign without the traffic drop.
Book a 20-minute call. We look at your current site and traffic together, and you leave knowing what the redesign has to protect first, whether or not you hire us.